Budweiser’s Chrismas Jumper

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This year is obviously popular knitting sweaters as a marketing campaign . First, Coca Cola and now Budweiser has his knitbot .If you’re in the Coca Cola campaign only design a sweater and hope that we will have more likes and stay in the U.S.A, the Budweiser have a different concept. They created a knitting machine , which works on the tweet . Yes, you read it right , for as many sweaters it is necessary as much as possible to write on twitter under # jumpers4des .

Knitting sweaters or rather jumpers is part of this year’s Budweiser’s campaign ” Celebrate responsibly ” for responsible drivers , because they want people to celebrate a lot ( with beer ), drive responsibly and sober .


Knitting Machine ( knitbot ) will receive only a tweets till 6 December 2013.

Although we are knitting a sweater with our tweets, later someone will get that sweater as a draw on the Budweiser UK Facebook page .

The campaign ” Celebrate responsibly ” to sell a limited amount of 6 pack beers in the style of a Christmas sweater with campaign’s name and of course, Budweiser’s logo , but only on the shelves in the UK. The money from the purchase will go as a donation in prevention programs to drive safely .

Which marketing campaign with knitting sweaters do you prefer more  : Coca Cola “Sweater Generator” or Budweiser “Celebrate responsibly” knitbot ?


Works as system engineer in Slovenian Enterprise in Microsoft environment focusing on security, deployments, SharePoint, SCCM and CheckPoint firewall. Author of successful blog about IT security, Microsoft tips & tricks, social media, internet trends.

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